Marketing Lead

Location: Downtown Toronto

Start Date: ASAP

Details: Full-Time; Experience Required

Want to Change the World?

Rumie is an award-winning Toronto-based startup that is revolutionizing global education by using low-cost, innovative technology to bring free digital education to some of the lowest resourced parts of the world – from remote Indian villages to Syrian refugee camps.

Job Description

We are looking for a Marketing Lead that will own marketing and growth efforts for Rumie. You will have the diverse ability to move between the tactical world of growth marketing and the strategic mindset of brand development.

You will increase the awareness of Rumie among potential supporters and NGO clients, and in addition, you will rapidly grow our worldwide community of LearnCloud volunteers. We are looking for a born marketing leader full of ideas who will take ownership for building and defining all the marketing activities for Rumie. You will work on strategic initiatives, but also be involved in the day to day execution of marketing and growth marketing.

This is a new role, and you will have the ability to shape the job. As a starting place, your responsibilities will include:
  • Identifying and originating new strategies and business opportunities to drive sustainable long term user growth
  • Collaborating with the CEO on brand messaging and thought leadership
  • Developing and implementing customer-centric marketing plans focused on driving awareness, acquisition, and retention
  • Oversee our communication tools including the website and digital media channels
  • Conducting analyses and using data to iterate plans


Qualifications

Required:
  • University degree in Business, Communications, Education, or related field
  • 3-5 years of relevant work experience with acquisition marketing, product marketing and/or brand strategy
  • Ambitious self-starter with demonstrated ability and willingness to roll up their sleeves and execute to get the job done.
  • Ability to think creatively through trial-and-error to quickly figure out the best approach
  • Strong communication skills with an ability to write, network, and communicate in a friendly and clear manner
  • Ability to thrive in a fast-paced environment, under minimal supervision
  • Skilled with Google Suite and Google Analytics
  • A passion for Rumie’s mission

Desired:
  • An understanding of lean product development
  • Familiarity with the EdTech field


Why join our team?

  • You will contribute to making education free and accessible to anyone around the world.
  • We recently won the Google Impact Challenge and we were named the “World’s Best Social Startup” by Global Entrepreneurship Week.
  • Harvard Business School found our model impressive enough to spend six months writing a 30-page case study on our work – which they now teach to their MBA students.
  • We are located at the Ryerson DMZ, named as one of the world’s leading startup incubators. The DMZ has free breakfast, coffee, fruit, and snacks – not to mention Wednesday Pancake Breakfasts and Scotch Fridays.
  • We’re an effective, creative, and resourceful team that works hard and plays hard.
  • Our employees get health benefits, flexible hours, and vacation.
  • We’re growing extremely fast (from 0 to 20 countries in a few years) and show no signs of slowing.


How to Apply

  1. Please send your resume and a cover letter to careers@rumie.org
  2. In your cover letter, please outline:
    • Why you feel you are a good fit for this role
    • A time you communicated a complex idea to a large audience and state your results
    • What excites you about joining Rumie

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